With the release of Sitecore’s Customer Engagement Platform(CEP), the web content management platform has now evolved in to a true web engagement platform—making it possible to engage web visitors in a two-way dialog. Prior to the emergence of the CEP, websites did not respond to visitors, merely providing a static experience. But with the CEP, dialog occurs right away as Sitecore responds to every stage of the visitor’s journey—their thought process and buying cycle—delivering targeted messages to the visitor.

Now marketers can combine the power of the CEP on their website, with Sitecore Email Campaign Manager or Eloqua, an industry leading marketing automation platform. For marketers, getting the most from sophisticated tools can be a challenge. Understanding how to translate your marketing objectives, customer buying cycle and customer segmentation into an action plan requires experience and a proven methodology.

Besides being Sitecore experts, eDynamic has a complement of marketing automation expertise that provides a unique team to help you achieve your marketing objectives. With marketing strategists, CEP Certified Marketers, Eloqua Certified Implementers and Sitecore Certified Developers on staff, we can take marketers from vision to execution within weeks.

In our strategic review, unique in the industry, we work with you to understand and document your customers’ buying cycles, how best to segment your web visitors and then how to target personalized information to them, while providing you with lead scoring capabilities and a strategy to convert prospects to customers.

We provide implementation services for the Sitecore Customer Engagement Platform and Email Campaign Manager. Taking the strategy defined during our strategic review or your custom requirements, we configure the OMS and Email Campaign Manager to support the personalized approach you need to communicate with your prospects.

Marketers looking for greater flexibility and sophistication in executing email campaigns consider Eloqua, an industry leading marketing automation platform. We have partnered with Eloqua to provide marketing automation solutions that combine the Sitecore Customer Engagement Platform with the Eloqua platform in a seamless solution.
This solution provides marketers with a unified engagement platform where both the website and email messages are synchronized. Taking the strategy defined during the strategic review, or your custom requirements, we can configure both the CEP and Eloqua to work together to respond to web visitors and drive email campaigns.

We bring your lead management strategy to life with our campaign management services. We provide end-to-end services, with the ability to design, implement and run campaigns involving web, mobile and email channels. Our campaign managers work with you to define expected outcomes and key metrics that enable you to measure and improve the effectiveness of your campaigns.

We are there to support you after implementing the CEP, whether you use it on its own or with Sitecore Email Campaign Manager or Eloqua for email campaigns. Creating the right engagement model for your prospects and customers is a journey that requires continuous iteration to fine-tune the rules, messages and campaigns. eDynamic supports marketers who are looking to improve the utilization of their CEP and complementary platforms, or are struggling with a marketing automation solution they cannot find an answer to.

OUR WORK