• Wednesday November 07, 2012
  • |
  • Time: 2:00 PM - 3:00 PM EDT
  • |
  • duration: 1 hour
Next Generation Insurance Websites

Join us to learn how insurance companies can deliver a personalized and engaging web experience that drives conversion

Buyers today prefer not to engage with sales folks until the last stage or two of the buying process. They rather prefer to shortlist the options online.

The 2012 insurance shopping study shows that nearly 3/4th of all shoppers visit at least one insurer’s website, often as the first point of contact with the insurance company.

The experience they have on an insurance company’s website impacts their likelihood to buy from and/or recommend a particular insurer.

Insurers need to recognize these trends & redesign their websites. Else they might end up losing prospects to their competitors. By leveraging the website as a holistic digital marketing tool and offering multi-device and multi-lingual experiences to end users, insurance companies can deliver an engaging experience and improve conversion.

Join Charles Lamberta, Engagement Director and Abhiraj Banerjee, Director Business Development, at eDynamic for a complementary webinar on November 07, where they will outline the key strategies, tactics and insights to deliver highly personalized and engaging web experiences for insurance companies to improve customer acquisition and engagement initiatives.


Leveraging eDynamic’s deep experience of working with leading insurance companies, including Aviva, Liberty Mutual, Pramerica, Aegon, New York Life, Allianz among others, our industry experts will be able walk you through:
 
Proven Best Practices for Insurance Websites
How technology and user experience can help drive engagement and conversion on insurance websites
 
Cross-selling & Rewarding Customer loyalty
How to leverage your website as a complete marketing tool

And More…

 

Who Should Attend?

This webinar is ideally suited to senior executives and marketing professionals in insurance companies seeking to transform their websites into acquisition & conversion engines.

Questions?

Email us at webinars@edynamic.net

Date:

Wednesday November 07, 2012


Time:

2:00 PM to 3:00 EDT

Featured Speakers:

Abhiraj Banerjee
Director Business Development,
eDynamic

Charles Lamberta
Engagement Director,
eDynamic